In my prior unnecessarily gendered product posts, I’ve focused on products targeted to men. This time around, I want to focus on a product marketed to women: a lace safety vest. Many jobs require workers to wear a reflective vest for safety. People may also own them to make themselves visible to traffic. I know […]
A few months ago, I talked about gendered marketing of lip balm. Today, I’m back with another gendered product that is also reflective of the militarized culture in the US: Tactical Baby Gear. Something went seriously awry with YouTube’s ad algorithm as my husband was served the ad below for “Tactical Baby Gear” – neither […]
Recently, my husband came home from a trip to Lowes with an unexpected purchase. Impulse buys in Lowes aren’t unheard of in our home, but I certainly wasn’t expecting his impulse buy to be lip balm – specifically Duke Cannon Offensively Large Lip Balm. He had to show it to me since it was being […]
