In my prior unnecessarily gendered product posts, I’ve focused on products targeted to men. This time around, I want to focus on a product marketed to women: a lace safety vest. Many jobs require workers to wear a reflective vest for safety. People may also own them to make themselves visible to traffic. I know […]
Let me start by saying….I loved the new Netflix documentary, Will & Harper. In the midst of the semester, I was feeling bogged down, and with social and political conflicts whirling around, Will & Harper was the breath of fresh air that I didn’t know I needed. Will & Harper, follows Will Ferrell and Harper Steele. […]
In so many ways, the 2024 election is about gender. There’s the obvious – if Kamala Harris is elected, she will be the first woman to be President of the United States. There’s also the fact that our political divide has become gendered. A poll from ABC news/Ipsos published on August 30th found that women […]
If you know a tween girl, you most certainly have heard the term “preppy.” Defined by colorful, feminine, and expensive clothes/accessories (e.g., Lululemon, Stanley cups, Kendra Scott necklaces), preppy is one of the biggest beauty trends among pre-adolescent girls. The term “Sephora girls” has also become quite popular, referring to tween-aged girls interested in the […]
This year’s Olympics were certainly a cause for celebration for women. With over 10,500 athletes, approximately half were women – marking the first time in history any Olympic games had gender parity (Buhler, 2024). Another record was set too –193 athletes were LGBTQ+ identified, and out of them, 170 were women (Yip, 2024). With seven […]
A few months ago, I talked about gendered marketing of lip balm. Today, I’m back with another gendered product that is also reflective of the militarized culture in the US: Tactical Baby Gear. Something went seriously awry with YouTube’s ad algorithm as my husband was served the ad below for “Tactical Baby Gear” – neither […]
