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Psychology of Women and Gender

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Mindy Erchull

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an ad for a lace safety vest where the text "be visible" is crossed out and the text "be unforgettable" is added

Unnecessarily Gendered Products: Lace Safety Vest

December 10, 2024 by Mindy Erchull Leave a Comment

In my prior unnecessarily gendered product posts, I’ve focused on products targeted to men. This time around, I want to focus on a product marketed to women: a lace safety vest. Many jobs require workers to wear a reflective vest for safety. People may also own them to make themselves visible to traffic. I know […]

Filed Under: Pop Culture Tagged With: Discussion Topics, Gendered Products

a picture of a pile of generic campaign buttons that say "2024"

Teaching After the Election

November 12, 2024 by Mindy Erchull Leave a Comment

I write this just shy of 1 week after the 2024 presidential election won by Donald Trump. I was upset by Trump’s election as were many, although definitely not all, of my students. I want to use this post to reflect on what I did in connection to my classes last week and think about […]

Filed Under: General Tagged With: Discussion-Based Classes, In-Person Classes, Large Classes, Online Classes, Small Classes

people making a pile of hands

Dreaded Group Work: Group-Work Contracts

August 27, 2024 by Mindy Erchull Leave a Comment

I get it – most students don’t like group work. I didn’t really like group work when I was a student either. After all, work is often not divided evenly. Everyone in the group may not have the same goals for the project or class. It can be hard to know who brings what skills […]

Filed Under: Assignments Tagged With: Assignments, Discussion-Based Classes, In-Person Classes, Large Classes, Lecture-Based Classes, Online Classes, Small Classes

an assortment of products from the company "tactical baby gear"

Unnecessarily Gendered (and Militarized) Products: Tactical Baby Gear

July 9, 2024 by Mindy Erchull Leave a Comment

A few months ago, I talked about gendered marketing of lip balm. Today, I’m back with another gendered product that is also reflective of the militarized culture in the US: Tactical Baby Gear. Something went seriously awry with YouTube’s ad algorithm as my husband was served the ad below for “Tactical Baby Gear” – neither […]

Filed Under: Pop Culture Tagged With: Discussion Topics, Gendered Products, Militarization

books on a bookshelf

In Praise of Book Clubs

June 11, 2024 by Mindy Erchull Leave a Comment

If you’re anything like me, you collect books but rarely have time to read them. I always have the best of intentions, but with a heavy teaching load and a need to read certain things for my research of book writing, lots of books I want to read collect dust as I tend to read […]

Filed Under: General Tagged With: Media Recommendations

Duke Cannon "offensively large" lib balm display in Lowes

Unnecessarily Gendered Products: Duke Cannon Lip Balm

April 23, 2024 by Mindy Erchull Leave a Comment

Recently, my husband came home from a trip to Lowes with an unexpected purchase. Impulse buys in Lowes aren’t unheard of in our home, but I certainly wasn’t expecting his impulse buy to be lip balm – specifically Duke Cannon Offensively Large Lip Balm. He had to show it to me since it was being […]

Filed Under: Pop Culture Tagged With: Discussion Topics, Gendered Products

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